Is MMA done growing in popularity?

[CieloLuce]

I mean it happens when the UFC doesn't want bigger stars than the brand. The ceiling has a cap. It's why some want to go to boxing.

 

[Slapjit]

Haanji buddy for instance it takes nearly 3 Tommy bhai reel shooting from professional camera to reach the viewership of one #PowerSlap video from the mobile phone



vs

 

[Hdfi]

They just made a massive $7.7 billion deal with Paramount.

It's probably more popular than ever, and the number of international events has increased in recent years.

Every UFC Event in History, Mapped (1993-2026)​

 

[TeenageMutantLesnarTurtle]

There might be a few relatively untapped markets left, but for the most part yes. It already peaked in the US in like 2009. Brazil, Japan, UK, Canada, Russia - all peaked at various points.

It makes more money now because of the sheer amount of events, the crazy tv deals that live sports get offered nowadays to try and keep tv alive, price hikes for PPV and tickets etc. Its super corporate now and designed to milk the maximum amount of money possible, but the actual interest in events isnt any bigger than it was 15 or so years ago.