He is a pioneer of trash talking. Like real witty, real-time trash talking, not the lame premeditated kind Chael Sonnen does. Sure Conor sometimes goes on the script, but he is remarkable off the cuff too. "I can rest these nuts on your forhead".
He made the featherweight division from obscure and ignored to relevant. Face it, noone gave a crap about Jose Aldo and Chad Mendes excluding the marks on this forum.
He revitalized Nate Diaz's career.
He is the only one to outsell BROOCKKKKK!!! LESSNARRR!!!
The dude is the biggest star in UFC history. If he is not a fookin legend, then noone is a legend.
How is he a figihting legend because he talks? That would make him a trash talking legend. He's got 0 title defenses.
He hasn't outsold Lesnar. Lesnar still has the mma ppv record. Lesnar still has more total buys.
02/02/2008 UFC 81 Sylvia/Nog, Lesnar/Mir 600,000
08/09/2008 UFC 87 GSP / Lesnar 625,000
11/15/2008 UFC 91 Lesnar v. Couture 1,010,000
07/11/2009 UFC 100 Lesnar v. Mir 1,600,000
07/03/2010 UFC 116 Lesnar vs. Carwin 1,060,000
10/23/2010 UFC 121 Lesnar vs. Velasquez 900,000
12/31/2011 UFC 141 Lesnar vs. Overeem 535,000
3,670,000 total buys
07/11/2015 UFC 189 McGregor vs Mendes 825,000
12/12/2015 UFC 194 Aldo vs McGregor 1,200,000
03/05/2016 UFC 196 McGregor vs Diaz 1,500,000
3,525,000 total buys