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it's not pointless. If the UFC sells Werdum vs JDS II for the HW title it sells more PPV than Werdum vs JDS and no title on the line. Regardless if the hardcore fans recognize the winner as the true champion. I doubt the casuals would care.
Ok, you're right that it would help Werdum and JDS sell more ppvs. But for anyone who knows who Cain is they won't be viewed as the #1 guy.