Masvidal was riding high off the Askren KO and win over Diaz. He was getting interviewed on ESPN daily for like months. Conor was fresh off his "he's back" tko of Cowboy. Conor McGregor vs Jorge Masvidal would've likely broken every PPV buy record. Obv they didn't wanna do it because they didn't like the idea of Conor fighting in a covid-empty venue...but it would've without a doubt sold the most PPVs in UFC history. I always felt like that fight should've taken place as the first UFC fight with a full crowd post-covid. Would've been insane. Talk about a missed opportunity.