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Definitely wouldn't have sold more than Khabib/Conor, but would have sold a lot. Timing was a bit sketchy though, since Masvidal got a title shot during covid, then the first card with a full crowd after covid was Masvidal's 2nd title shot where he got his jaw knocked into the 6th row, and Conor had already been KO'd by Poirier at that point.
I suppose the "missed opportunity" would have been not giving Masvidal Conor instead of a 2nd title shot, but then you'd have a non title fight main event(Conor was too expensive at that point to not be main event and he wouldn't have taken it anyway) with 2 guys coming off losses, and he pretty much got to pick any opponent he wanted and wanted to avenge the loss to Doostin.
I suppose the "missed opportunity" would have been not giving Masvidal Conor instead of a 2nd title shot, but then you'd have a non title fight main event(Conor was too expensive at that point to not be main event and he wouldn't have taken it anyway) with 2 guys coming off losses, and he pretty much got to pick any opponent he wanted and wanted to avenge the loss to Doostin.