International I had a look at couples portrayed in adverts.

[650lb Sumo]

Method

I looked up the ten biggest supermarket chains in the UK. Starting with the most recent, I watched their ads on their Youtube channels until a fictional present day couple was shown. Once I had seen them I watched that ad to the end and noted down all the couples shown.


Results

(1) Tesco

Spoiler

https://www.youtube.com/@tesco/videos

The couple are White British or at least White British-passing. For brevity I will just refer to White British-passing people as White British from now on.


(2) Sainsburys

Spoiler

https://www.youtube.com/@sainsburys/videos

A White British woman with a Black woman
A White British couple
A White British lad with a Southern European or South Asian girl


(3) ASDA

Spoiler

https://www.youtube.com/@Asda/videos

White British man with pregnant Black woman


(4) Morrisons

Spoiler

https://www.youtube.com/@morrisons/videos

Mixed Race couple


(5) Aldi

Spoiler

https://www.youtube.com/@AldiUK/videos

White British couple

[Post has to be broken up due to the limit on the number of media items you can put in one post.]

 

[650lb Sumo]

(6) COOP

Spoiler

https://www.youtube.com/@TheCooperativeFood/videos

South Asian man and blonde woman


(7) Lidl

Spoiler

https://www.youtube.com/@lidlgb/videos

White couple (The advert isn't set in the UK.)


(8) Waitrose

Spoiler

https://www.youtube.com/@waitroseandpartners/videos

Two Black couples
Light Brown couple
White British couple


(9) Iceland

Spoiler

https://www.youtube.com/@IcelandFoods/videos

White British couple


(10) SPAR

Spoiler

https://www.youtube.com/@SPARintheUK/videos

Southern European couple
Probable Southern European couple (I have counted them as SE)

 

[650lb Sumo]

Figures

Black men: 2
Black women: 4
White British men: 7
White British women: 7
Light Brown men: 1
Light Brown women: 1
Mixed Race men: 1
Mixed Race women: 1
South Asian men: 1
Southern European men: 2
Southern European women: 2
Southern European/South Asian girls: 1
White but not British men: 1
White but not British women: 1

People depicted: 32
White British people depicted: 14 (44%)
White British people paired with White British people: 10 (31% of the whole, 71% of WBP)
White British people paired with other ethnicities: 4 (13% of the whole, 29% of WBP)

The figure for people who self identify as White British in the UK in 2016 was 80%.

Interracial couples may seem common but the latest figures show they account for only 7% of relationships in England and Wales.

 

[FIMN]

Feels like your time could have been spent doing something more valuable tbf.

 

[Rob Battisti]

Here in the states it’s at least 80-90% of commercials. Which is fine. Not representative of the actual population but IDGAF.

What I don’t get is the huge over representation of trannies and queers in commercials. Way higher than the actual representation by magnitudes.

 

[Hellowhosthat]

 

[Natural Order]

Bruh.

 

[Belaya Smert]

Build that wall!

 

[SummerStriker]

Brah has 3x5 cards taped to his wall for sure.

 

[koquerelle]

I watched 20 minutes of raccoon videos earlier today. I feel my work was more important than this thread.

 

[Hellowhosthat]

I watched 20 minutes of raccoon videos earlier today. I feel my work was more important than this thread.

Any takeaways you'd like to share with the class?

 

[HOLA]

lmao, dude learn to play chess or a musical instrument or something. You can't spend your free time doing this, it ain't healthy.

 

[Andy Capp]

Method

I looked up the ten biggest supermarket chains in the UK. Starting with the most recent, I watched their ads on their Youtube channels until a fictional present day couple was shown. Once I had seen them I watched that ad to the end and noted down all the couples shown.


Results

(1) Tesco

Spoiler

https://www.youtube.com/@tesco/videos

The couple are British or at least British-passing. For brevity I will just refer to British-passing people as British from now on.


(2) Sainsburys

Spoiler

https://www.youtube.com/@sainsburys/videos

A British woman with a black woman
A British couple
A British lad with a Southern European or South Asian girl


(3) ASDA

Spoiler

https://www.youtube.com/@Asda/videos

British man with pregnant Black woman


(4) Morrisons

Spoiler

https://www.youtube.com/@morrisons/videos

Mixed race couple


(5) Aldi

Spoiler

https://www.youtube.com/@AldiUK/videos

British couple

[Post has to be broken up due to the limit on the number of media items you can put in one post.]

So, you're not British if you're not white? GTFO.

 

[koquerelle]

Any takeaways you'd like to share with the class?

They love snow.


Many people have them as pets now.

 

[AWilder]

Touch grass smh

 

[650lb Sumo]

So, you're not British if you're not white? GTFO.

I'll edit it to 'White British', which is the term the Government uses, to be more PC.

 

[Hellowhosthat]

They love snow.


Many people have them as pets now.

Lol based on that first video they're also terrible catchers.

 

[HOLA]

I watched 20 minutes of raccoon videos earlier today. I feel my work was more important than this thread.

 

[Ponchik]

What the fuck is british passing?

Never mind I did some googling. it's about people who look and behave like a stereotypical brit.

First I assumed they were tourists or expats. Like if I was passing through Africa in my car, that would make me Africa passing.

Fuck I'm stupid, it was so obvious.

 

[emefer]

And I thought I was dull