Cool man. See I don’t think he’s this monstrous dickhead, but there is something to be said about his off-camera incidents. This current hyper-good guy persona reflects someone that would never punch someone at a bar over words. Normal people might get provoked, but what’s he’s portraying isn’t normal, it’s the far, extreme example of the “good guy”, which is why it’s hard to accept. And if he is capable of pretending to be a dickhead for years to sell his product, there’s no reason he can’t pretend to be good as well.