How the UFC should have protected\market\manage its potential superstars, from a business POV

The Mookster

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Hello fellow sherbros... This thread is going to be a long one, so if you are an annoying TLDR idiot please turn back now. This thread is also going to have a lot of hindsight, monday morning quarterbacking but much of it is also going to be pretty obvious. This thread is critiquing how the UFC SHOULD have handled its potential superstars or how the UFC could have handled its stars better. This thread is not about the purity or the sport or fairness, its simply about how the UFC ruined many opportunities to create stars, inspired by last night's UFC in which the UFC pushed Ngannou way too fast and too early. No disrespect to Stipe, i love the guy and he's a great champion. But here are examples of potential superstars the UFC basically ruined. T

1) Francis Ngannou: Huge star potential. How the UFC could have handled him better:
- Allow him time to grow. Put him up against more cans in UFC FS1 cards. Make sure he has real coaches as his corner was abyssal. Hire any generic russian olympian to be his wrestling coach for 30k a year, for 2-3 years while Francis is slaying bums on FS1 or co-main events until he's actually ready for the belt. Allowing him to go to France for 2 weeks right before his championship fight, then Dana acting baffled as to why he did that? TELL THIS MOTHER FUCKER NOT TO GO TO FRANCE, YOU ARE THE BOSS YOU BALD DIPSHIT.

2) Sage Northcutt: Another huge example of the UFC's folley. This kid was like 12 years old with a Karate background and they let him fight up a weight class against a wrestler (Brian Barbara or somebody). The UFC obviously saw something big in him, giving him 80k/80k for his fights, so why not pay him half that and spend the rest trying to fucking develop him. Same as Francis, move him to a real camp, hire real wrasslin coaches, put him up against bums in showcase fights on FS1 and WAITuntil he's completely through puberty and can defend the double leg or get up off his back prior to sending him in against the wolves.

3) Jon Jones: This guy makes the organization MILLIONS OF DOLLARS if he fights. If he fights 3x per year, thats 3 pay per views that are going to get 800k + buys. SPEND 200K a year to hire 24/7 chauffers\bodyguards who will keep this fucking retard from destroying himself with steroids\cocaine\dick pills. Keep him high on marijuana all day, let him fuck strippers til his dick falls off, just don't fucking let him put bullshit into his ass or his nose. For the love of god.

4) Ronda Rousey: Why the UFC made her spend 3x the amount of time promoting her fights then actually training is beyond me. Let her do Ellen and shoot a few commercials and thats it. Allowing her to continue training with Edmond after seeing how horrible he was as a coach with every single other fighter he trained... Put Ronda at AKA or Jackson's or Tristar. Have somebody teach her a fucking double leg or how to use striking to set up the clinch\takedowns and the UFC would have bought themselves 2 more PPVs per year with 1 mil buys.

5) Allowing Conor to fight Nate Diaz at 170. This is a no-brainer. What in the actual fuck was the UFC thinking? Conor is an amazing 145 lb fighter. He's shown he can beat some of the best at 155 too. But guess what, he's not a 170 lb fighter. This is planet earth, he cannot fight people with a size disadvantage like that. Yes Conor's career rebounded but that leads me into the UFC allowing him to box Floyd Mayweather on a 6 week training camp. LMFAO fighting the #1 p4p boxer in the world with a 0-0 boxing record and a 6 week training camp, ahahahahahahahaha. Give him fucking 6 months to prepare not 6 weeks... I know floyd took it easy on him, but god damn if Conor didn't gas so hard at least he would have fought to a decision.

6) Alexander Gustaffson: This is a guy who had incredible star potential at one point. He's a accuracy and high volume\movement based fighter who fades hard in the 4th and 5th round and spends the majority of his time training at a god awful camp in sweden. If the UFC had recognized this early, even after he gassed in the 5th against Jones and lost a decision, they could have turned him into something huge. Put this guy in Denver at altitude at a real camp, and he'd probably still be defending his title today. He lost to Jones and Cormier because he gassed, otherwise he would have won decisions in both fights. He lost to Rumble bc he trained at a shit camp who didn't prepare him properly for Rumble and he through lazy strikes and got BOMBED on. Huge wasted talent.

7) Anderson Silva: this guy was 37 years old, a top draw for the UFC and they put him against a more or less unknown hungry lion in Chris Weidman. At the time he was on the precipice of being a cultural icon, Usher, Bieber, all these celebrities tuning into his fights and he's a superstar in brazil... I KNEW he was dead in the water against Chris, i made 200$ off the first fight and 500$ off the rematch. At 37, let Anderson fight other old timers with big names for a few more big fights. They could have let him fight Vitor, Shogun, Machida, Gsp, Nick Diaz, whoever. Why match him up against a wrestler who is going to kill him.

8) Kimbo Slice: rest in peace. This guy was a superstar regardless of what hardcore fans think about his actual mma skills. Bellator did a much better job with him. More people tuned into him fighting a 52 yo Ken Shamrock then 90% of UFC events. Again, this post is from a business model. Let Kimbo fight people at or below his skill level and you are going to to get Casuals to tune in, in HUGE numbers.

9) GSP: Gsp was a fucking mma MEGASTAR, especially in Canada. Despite his fighting style turning off many sherbros, nobody can argue that when he fought, it was a spectacle and people tuned in, and the UFC sold tickets. So why... why on earth did they let him fight a Johnny Hendricks who was roided out of his mind and ignored GSP's pleas for actual PED testing...especially when a few months later they decide to institute actual testing, and Johnny goes from six pack destroyer to flabby tomato can. GSP manned up and fought this roided out monster, got hit a lot, got brain damage, and Dana throws him under the bus "GSPs going to the hospital", then saying Johnny won the fight. Of course GSP is going to say fuck this bullshit and disappear for 4 years.

10) BJ Penn: How often have you heard Dana talk about how the Japanese ruined Sakuraba by allowing him to fight roided out monsters who were 20-30 lbs heavier than him? Well why the fuck would you allow Bj Penn to fight at 170???? or 145???? what in the actual fuck. 155 is the guy's fucking weight class. 170? are you fucking kidding me UFC?????? I know BJ had success against Hughs at 170 but anybody that couldn't see the problem with BJ fighting Nick Diaz or Rory is the bigger idiot than whoever allowed Gina Carano to fight a roided out monster named cyborg.

Anyway, please feel free to add any potential superstars or stars who's careers were mishandled by the UFC. I am sure I could come up with more but its time to go to the beach, ciao.
 
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I agree 150%.

Edit: Except regarding BJ. His ruined career is his own fault. Moving up weight classes, coming out of retirement/dormancy 80 times, being constantly out of shape was all his idea.
 
this is a very fine post with many excellent points.
 
Another example is Volkan Oezdemir. Light heavyweight is a weight class at which the top four guys are light years ahead of the rest. So, jumping from Manuwa to Cormier was a huge leap in competition. Just another example of how shortsighted the UFC is. At light heavyweight, Cormier is going to retire in the next couple of years, Jones might never come back, and Gus has been ruined. They need to start building the next generation now and, at 28, Oezdemir is a prime candidate. Instead, they throw him to Cormier, he gets mollywhopped and that’s that.
 
Being an arm chair quarterback after the game is pretty easy. Yes, a lot of great points no doubt.

A lot of your points you have to remember those guys and gals were killing it in the cage and out of it and everything was going great.
 
So you think the UFC can just tell the fighters where to train?

Oh and you want can fights like in boxing?
 
Decent post with good points. Only problem is that the UFC doesn't choose training camps, the fighters do. A lot of fighters are super loyal to their gyms/camps, and all the UFC can do is strongly suggest, they can't MAKE it happen. Rousey, for example, was destined to fail training under that fraud coach of hers.
 
So you think the UFC can just tell the fighters where to train?

Oh and you want can fights like in boxing?
My friend this is about business and $ only, not the integrity of the sport. I believe from a business aspect, you have to have fights and stars that attract both hardcores and casual fans. Now there are what, 10 fights on a card typically? You can throw 1-2 Kimbo\CM Punk vs Tomato Can fights per card and still make 8 fights with the Mousasi's and the Jake Shields of the world for the hardcore fans to enjoy. We can all agree that on a roster of 500+ fighters, there are always about 50 tomato cans in the UFC at any given time anyway, why not let them get slaughtered by casual fan-friendly superstars instead of slaughtering each other?
 
So you think the UFC can just tell the fighters where to train?

Oh and you want can fights like in boxing?

And about the UFC telling fighters where to train: I know they do not do this currently but... If I am your boss, and I am paying you 200k for a fight 3x a year, and I believe in you, and I also believe your camp sucks, I am going to tell you straight up, change camps, train at altitude, or you can go make 50k a fight in bellator or Rizin. If the UFC is going to push somebody with marketing and invest in them, the least the fighter can do is intelligently run their career and listen to intelligent people and not the Edmonds of the world.
 
Some I agree with and some I don't, but I think the biggest mistake they made was with JBJ.

The cowboys hired Dez Bryant a babysitter the second they figured out he wasn't mature yet; there is no reason they couldn't have done it with Jones.
 
So you think the UFC can just tell the fighters where to train?

Oh and you want can fights like in boxing?

Also, I know boxing has a lot of downfalls, but do you think that Floyd Mayweather would be making $400 million a fight if he was thrown to the top 10 boxers in his weight class when he was 7-10 fights into his career? I do not believe so.. it takes time for people to develop... Canelo was like 44-0 before he fought anybody I'd ever heard of. If you want purity, then tournament styles are the best. Bellator tried that and it didn't succeed. There have been freakshow fights in all MMA orgs since the birth of mma, and CM punk fighting 1-2 years ago is proof that UFC puts them on as well, so if we're already going to have 0 integrity, why not make the most money doing it?
 
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