Hmm rubs chin with thoughts on what has gone on over the years.

Start the hype train early and ride it until the fans jump off for good. Hype transfers from one fighter to the next. The UFC always builds either a prospect who looks like they could run through the champ after smashing the old guard or someone who has beat several hot prospects. When hype reaches critical mass they call in the title fight from orbit... or something.
 
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