News Get In! Get Rich! Get Out! (Conor sells off Proper 12! Doubles Net Worth!) - Updated

Smart Move or Goin Broke?

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Blayt7hh said:
I get that. But we know it’s not a good product. I’m saying the value is in him pushing the product and not the product. So if he’s not pushing it anymore, I do not really see how it continues to sell well a few years from now
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I think with a lot of their advertisement away from Conor McGregor got the brand recognition to many without them knowing it's associated with McGregor. They have a lot of promo in a lot of combat sports away from mma and other sports, the people that don't watch mma or follow McGregor like that will not associate the brand with McGregor. It's distributed globally now and if they thought they need McGregor's branding to keep the company successful, they wouldn't have bought him out.

People may not think it's a great product but it's obviously doing well. We'll see in the future if this was a good sell or not. Well it's definitely better for his fighting career since he'll have more free time.
 
Maybe because he looked it up on the internet for the first time and found out that people don't really like it
 
REVOFEV said:
Interesting.

Proper commercials are still airing here on TV so it's surprising.

Maybe he's listening to what everyone's been saying since he's lost. He has too many businesses to take care of to be fully focused on MMA.

Perhaps he's trying to fully commit to being a fighter again.
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like proper 12 had anything to do with the lost unless he was drinking it walking into the cage vs dustin.
 
REVOFEV said:
Interesting.

Proper commercials are still airing here on TV so it's surprising.
Maybe he's listening to what everyone's been saying since he's lost. He has too many businesses to take care of to be fully focused on MMA.

Perhaps he's trying to fully commit to being a fighter again.
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I'm sure McGregor can train and shoot a commercial 2 days out of the year. He does have business partners to handle the daily ins and outs of the business. Him selling his stake isn't going to make one iota of difference in his dedication to mma.
 
One things for sure Conor damn sure ain't going broke.
 
REVOFEV said:
Interesting.

Proper commercials are still airing here on TV so it's surprising.

Maybe he's listening to what everyone's been saying since he's lost. He has too many businesses to take care of to be fully focused on MMA.

Perhaps he's trying to fully commit to being a fighter again.
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You believe a man with no work experience outside being a professional athlete was managing the daily operations of a company worth 100+ million?

He is the face of the brand, just like Dana White is the host of the Ultimate Fighter and face of the UFC, but neither man handles the daily operations of their respective company's.
 
Conor is rich but he isn't nearly as rich as people think, everyone loves talking about revenue before taxes when they discuss other peoples money for some reason, it's as is people almost get off on others earnings like a white knight thinking maybe it will bring them a fortune? It's weird.

He made like £35 million for the Mayweather fight.

He owned a percentage of 80% with two others in this deal he likely made after deductions no more than £30-50 million that's high balling.

The guy has made a tonne of money but he isn't worth anything out of this world, he rents his look he does not buy it.

It's like when Mayweather used to flash them $100+ million dollar cheques and his fans would be idolising him, like he literally printed that off to take a picture of money that isn't his lol, he is probably at the tax office when he took it and about to lose over 50% lol
 
Bad Karate said:
One things for sure Conor damn sure ain't going broke.
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Mike Tyson who at his prime was the richest sportsmen in the world went broke by spending on coke, sportscars, hookers, legal cases.
Conor has a similar lifestyle and will eventually end up broke .
 
Heard he got pushed out
Was drinking too much product on company time
Can’t take the Irish out of im
 
Firstly, such options usually are exercised at a predefined valuation and anyway without huge multipliers; secondly, Conor’s part was actually shared with two business partners (we don’t know the respective holdings but can guess he had majority). So if the brand in 2020 had been valued around the 200 million mark then we can assume that Conor has exited with something between 50 and 100 million, definitely no more than that.

Smart move in my opinion by both parties, his close involvement tied the brand too much to him and if his popularity diminishes further it could have a negative impact on sales ... so he gets a nice quick payout and they protect the brand and continue to grow it more independently from his name.

I would also assume he might have made an exit deal for a nice little % of sales retainer in exchange for ongoing marketing/image rights if he kees fighting and winning ... certainly if Conor was to beat Dustin in the trilogy then fight for and win the title, it would be wise to keep him as the face of the brand.
 
TITS said:
full
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Stay thirsty my friends
 
hbombfromhell said:
I think it will do well because it's a Conor trilogy but it's the end of the line when he gets finished again.

He's playing his last hand.
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If he wins, he can fake retire for 1 last huge payday 1-2 years later w/ Diaz then retire. Career path if he beats Dustin, if not, he's donee.
 
Probably good call, make some good money while the brand is still doing well.

tbh proper 12 is just a run of the mill whiskey. It isn’t awful but there are much better alternatives out there.
 
One other aspect that might have transpired is there could very well have been amendments to their operating agreement after his first publicly revealed legal and criminal issues, outlining that continued legal/criminal problems would trigger a call option to sell, and he would have no recourse but to sell. Furthermore, these amendments can have language that places a value on his shares that sits outside of EBITDA valuation and truly devalues them- as punishment for bringing bad publicity to the company, and in effect hurting it.

But a lot of unknowns about what he made.. gotta pay those advisors/brokers who made the deal, the lawyers....
 
Imagine making $100-200 million and some guys on the internet are all like 'omg so broke bro, only $100 million dollars in your bank account'

lol gtfo, most of you won't even sniff 1 million over your whole life
 
Good! Can't perform at the highest level if you're constantly distracted by whiskey in more than one way.
 
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