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I personally think Intel's change is an improvement. Letter is architecture, Ultra is better than core, bigger number is better if letters are equal. Plus for Lunar Lake, the last digit indicates 16 or 32GB for RAM since it's on-package.
That isn't to say it was a needed overhaul, but it's done at this point.
Average shopper has no concept of heterogenous core design, that's who the Core 3/5/7 labels are for. That's most of the market. Rule of thumb I always have to remind OEMs: if the specification isn't on the physical tag, it doesn't exist to 80 percent of shoppers.
This part is confusing, I can only assume Intel is leaving x90s, x70s, etc. for a potential refresh or KS equivalents.
Customers consistently struggle with AMD when the PC OEMs do market testing on names. Mostly due to the mixing of model year and architecture (first and third digits), you end up with chips that sound better actually being worse because the did a SKU with an older architecture. Plus AMD started at Ryzen AI 300 for the stupidest reason.
They did do that, the name is Core Ultra Series 1. Most product URLs include this.
You find indicating architecture with a letter more confusing than AMD using the third digit for the same thing?
How is this different from the old naming scheme? New architecture or yearly release has always meant a bigger number for Intel. Core Ultra Series 1 to Series 2 is clearer than going from 12th to 13th Gen Core (at least for now).
PS if you guys find Intel's naming scheme bad, just wait until you see Qualcomm's lol.
I personally think Intels change is an improvement. Letter is architecture, Ultra is better than core, bigger number is better if letters are equal. Plus Lunar Lake numbers within the same 10 (40s, etc)) denote ram configuration. I do agree though that the
Awesome buy. That original MSRP is inflated, but you got a deal either way. Especially since Canada Computers have been closing.

SMH. The Core Ultra Series 1 was laptop processors. There was no Core 100S series that preceded the Core 200S series. That was the joke. Just some comic relief.

Intel® Core™ Ultra Processor (Series 1) Product Brief
Learn how Intel Core Ultra processors are optimized for premium, thin, and powerful laptops, featuring 3D performance hybrid architecture and advanced AI capabilities.

Steve Burke even mocked this during the leaks.
You try so hard. So so so very hard.