Luke Thomas alluded to this before too but it seems like the Paramount Networks audience is very different from Spike, a lot more women watch Paramount now: http://blog.viacom.com/2018/03/wome...nt-network-wraps-stellar-first-ratings-month/
the network rebranding seems to have hurt them a lot. they should sell the tv rights like the ufc does, paramount is not the right place for them.
what does the ufc get compared to this ?
i think its up cause their women viewership is up a lot like 44 percent. overall its good for them but the wrong audience for bellator, spiketv was branded as a guys network though they slowly went away from that, the new paramount audience isnt an MMA audience i think. thats my only explanation for the huge sudden decrease in audience. true everything is down because people are shifting digital but this is a consistent sudden big drop in ratings that mostly coincides with paramount.According to TVbyTheNumbers Paramount Network numbers are actually up in total since the rebrand. Pretty much all of the shows that used to be on spike are still doing just as well if not better (inkmaster, bar rescue, lip sync battle, etc...)
I dont think the rebrand is the reason.
How do you not count cmt numbers? It’s not like fake people are watching the event.OUCH.
I was thinking more in that 750K-800K with a peak of at least 1.0. Thought the event looked ok on paper and came off much better overall.
I guess this is what to expect when Bellator has no flow to it for the audience to follow from event to event.
P.S.: I don't really count CMT. Who tunes into CMT over Paramount, probably very little. So that is nothing more than people who left on boxes or just happen to flip through by chance on CMT and stayed with it. The late probably being less than half that number.
How do you not count cmt numbers? It’s not like fake people are watching the event.
The point of ratings is to gauge home many eyeballs were on the event.