I somewhat see what you are saying.
But so called wokeness is such a
nebulous bullshit term, and overwhelmingly implies a certain intolerance, which is why most opponents of it, don't even attempt to define it.
The recent Superman movie has been labeled woke. Evidently the movie Prey was "woke" because it had a female protagonist. Captain Marvel was "woke". Barbie was unquestionably "woke".
The word is exclusively used as a pejorative by its opponents who understandably, can't clearly articulate what it means and overwhelmingly seems to mean "casting a non-white male character."
Creative properties bomb, creative properties prosper, some "woke" more non-woke
But of the top grossing films of all times, they are or have elements of so called "wokety-wokeness" or produced by an infamously wokey company.
There is just community of certain people, who just dont want to see people that dont look like them in media even as the world gets smaller and are angry because of this.