Exposing the Grift: Go Woke Go Broke

I get that Jaguar had a reputation as unreliable and a brand for old fuddy duddies and struggling rabid social climbers.
BMW motorcycles had similar reputational woes in the early 2000s though, and their rebrand (primarily as performance motorcycles) was entirely successful because they were good products that people actually wanted.
No one gave a shit about the marketing wank with pulling out tablecloths. They lead with the product.
Jaguar's rebrand appears to have kicked off with 100% "Exuberant Modernism" marketing wank, and no product at all.
Rumours are they plan to ask 6 figures, so who knows whom they imagine is their market, and the "spy shots" aren't doing their job of building the hype.
Sad. That car in the "spy shot" looks like it will still be ugly once the covering is removed.
 
Don't blame them. Makes the new models look like some cheap Chinese import and the associated "Vision of the Future" looks like 70's dystopian scifi by David Lynch.

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Don't blame them. Makes the new models look like some cheap Chinese import and the associated "Vision of the Future" looks like 70's dystopian scifi by David Lynch.

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Jesus, the Teletubbies have certainly gone in an... interesting direction since my childhood...
 
It's unfathomable that any who previously championed wokeness in this thread would dare to show their faces. The election outcome was a decisive referendum.

If you go woke, you don't just go broke, you power a multi-convicted, multi-impeached, previously vanquished figurehead of a failed insurrection to the most improbable and greatest political comeback in American history.

The debate is settled. Either the holdouts can admit they were wrong, and abandon this madness, or get more of the same.
Shush... let them do their thing. Their repeatedly crashing and burning is free entertainment for the rest of us.
 
Shush... let them do their thing. Their repeatedly crashing and burning is free entertainment for the rest of us.
Fuck that, watch tv for that. Elimination like Poland ended the communist party is in the cards.
 
Another "win" for the grift of identity politics.

If the rumours about Captain Marvel leading the new Avengers in Doomsday/Secret Wars are true, I don't have much hope for those movies either.
 
If the rumours about Captain Marvel leading the new Avengers in Doomsday/Secret Wars are true, I don't have much hope for those movies either.
The Captain Marvel movies were terrible

Probably didnt help that the actress was in her Rachel Zegler far left politics phase of telling everyone they were dumb, racist, -phobes.

That sort of grift doesnt seem to help sell entertainment (see the Acolyte, the Marvels and other recent MCU/Star Wars/Indiana Jones etc products for more evidence of that.
 
Just a reminder that there is no grift, objectively :"go woke, go broke", or if uou want to be an autistic pedant: go woke, lose a lot of money and destroy tonnes of formerly indestructible and incredibly (almost universally) popular IPs and money printing vehicles

 
The Captain Marvel movies were terrible

Probably didnt help that the actress was in her Rachel Zegler far left politics phase of telling everyone they were dumb, racist, -phobes.

That sort of grift doesnt seem to help sell entertainment (see the Acolyte, the Marvels and other recent MCU/Star Wars/Indiana Jones etc products for more evidence of that.
Barbie was a man hating woke feminist movie and it made a billion.
 
Barbie was a man hating woke feminist movie and it made a billion.
Barbie was a special case because enormous numbers of western women grew up with the toy

Its a one off an not a repeatable strategy

Its somewhat like a female version of how Wolverine and Deadpool bucked the trend of the dying MCU
 

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