Update: November 7, 2021
ETERNALS Opens to $71 Million in the U.S. and $161.7 Million Globally; Receives Lowest CinemaScore ("B") of Any MCU Film
Chloe Zhao's
Eternals battled its way to a $71 million debut from 4,090 theaters in North America — the low end of expectations — but fared better overseas for a worldwide start of $161.7 million, the second-biggest global opening of the pandemic era.
Eternals‘ domestic start is among the lowest of any of the 26 titles in the Marvel Cinematic Universe — the last film to open to less was
Ant-Man in 2015 ($57.2 million) — and lower than the two other Marvel/Disney movies released during the COVID-19 pandemic,
Shang-Chi and the Legend of the Ten Rings and
Black Widow.
Word-of-mouth was hampered by the lowest Rotten Tomatoes Score and U.S. audience CinemaScore of any title in the Marvel Cinematic Universe.
The good news for Marvel Studios and Disney: plenty of loyal fans still came out and
Eternals was able to make it past the $70 million mark (some analysts had it launching to $67 million).
And numbers were robust internationally, where the superhero offering opened to a better-than-expected $90.7 million from 46 material markets and excluding China and Russia, where a COVID surge has prompted another round of cinema closures.
Heading into the weekend, Disney and Marvel Studios were hopeful that
Eternals would hit $75 million in North America.
At the end of the summer,
Shang-Chi opened to a dazzling $94.7 million domestically over the four-day Labor Day weekend, including $75.4 million for the three days.
Black Widow opened to $80.4 million in late spring even though it was also available in the home via Disney+ Premier Access.
Eternals received a B CinemaScore. The previous lowest was the first
Thor (B+), while the rest have earned a variation of an A CinemaScore. Similar to the CinemaScore grade,
Eternals presently has the lowest Rotten Tomatoes score — 49 percent — of any MCU offering.
https://www.hollywoodreporter.com/movies/movie-news/eternals-box-office-opening-battles-1235043852/