Dude. It's an entertainment business. It's the same reason why the Spurs don't draw as well as the Warriors and why Demetrius Johnson doesn't draw as much as Conor McGregor. From a fans perspective, it's always gonna be about entertainment first and foremost. The only thing that separates Pro Wrestling and MMA is that MMA isn't choreographed and the results aren't pre determined. The business model and end goal is the exact same. If you're telling me that you'd rather watch Eddie vs Khabib over Eddie vs Conor than you're either full of shit, or you must be a complete blast to hang out at parties with.