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Friday Box Office:
NINJA TURTLES Surprises with $25.6 Million Opening on Friday
After crushing the August opening record with its $94.3 million debut last weekend, it looks like Guardians of the Galaxy is now in line to get crushed by the return of Teenage Mutant Ninja Turtles. Paramount’s live-action reboot of the venerable pop-culture franchise took in an estimated $25.6 million on Friday, including $4.6 million from its Thursday p.m. previews. That suggests a first weekend gross of over $60 million – well above the $42 million that Paramount was expecting. TMNT‘s big opening will send Guardians into second place in its sophomore frame. It’s a scenario that was always possible but somehow didn’t seem plausible until this morning.
If it seems like an insult that “the best reviewed blockbuster of the summer” was dethroned after only one week (and by a film that currently rates just 20% on Rotten Tomatoes), there is another way to look at it. Guardians of the Galaxy followed its amazing opening weekend with equally amazing first-week numbers: earning more than any film this summer on its initial Monday – Thursday run. That includes X-Men: Days of Future Past, which got a boost on its first Monday thanks to the Memorial Day holiday.
Guardians is still expected to earn over $40 million this weekend, which would equal a drop of about 55%. If realized, that would be the best sophomore hold for a Marvel feature since The Avengers dominated in May 2012. For Teenage Mutant Ninja Turtles, the marketing potential of besting Marvel is invaluable. It’s been more than 20 years since the last live-action TMNT hit theatres, so this weekend will mark a huge win for Paramount and producer Michael Bay.
NINJA TURTLES Surprises with $25.6 Million Opening for Possible $65 Million Debut
NINJA TURTLES Surprises with $25.6 Million Opening on Friday
After crushing the August opening record with its $94.3 million debut last weekend, it looks like Guardians of the Galaxy is now in line to get crushed by the return of Teenage Mutant Ninja Turtles. Paramount’s live-action reboot of the venerable pop-culture franchise took in an estimated $25.6 million on Friday, including $4.6 million from its Thursday p.m. previews. That suggests a first weekend gross of over $60 million – well above the $42 million that Paramount was expecting. TMNT‘s big opening will send Guardians into second place in its sophomore frame. It’s a scenario that was always possible but somehow didn’t seem plausible until this morning.
If it seems like an insult that “the best reviewed blockbuster of the summer” was dethroned after only one week (and by a film that currently rates just 20% on Rotten Tomatoes), there is another way to look at it. Guardians of the Galaxy followed its amazing opening weekend with equally amazing first-week numbers: earning more than any film this summer on its initial Monday – Thursday run. That includes X-Men: Days of Future Past, which got a boost on its first Monday thanks to the Memorial Day holiday.
Guardians is still expected to earn over $40 million this weekend, which would equal a drop of about 55%. If realized, that would be the best sophomore hold for a Marvel feature since The Avengers dominated in May 2012. For Teenage Mutant Ninja Turtles, the marketing potential of besting Marvel is invaluable. It’s been more than 20 years since the last live-action TMNT hit theatres, so this weekend will mark a huge win for Paramount and producer Michael Bay.
NINJA TURTLES Surprises with $25.6 Million Opening for Possible $65 Million Debut