TS, doesn't all evidence suggest that rubbing you the wrong way is the next best thing to you being a superfan?
#1 cocky, rubs you the right way (no pun intended)
#2 cocky, rubs you the wrong way
#3 not cocky, rubs you the right way (no pun intended)
#4 everyone else is utterly forgettable.
in other words, if you haven't forgotten his name because you dislike him, he is winning at the game.
PS this isn't new. in a marketing class i took before many of you were born, it was explained that a crappy McDonalds jingle everyone remembers and gets stuck in your head is much, much more valued than a non crappy jingle that no one remembers.
source = quack quack waddle waddle