It's more of a mixed bag there. People want original content. But they also want familiarity. Hence the complaint about killing anticipation for new Star Wars content. Disney's "killing" anticipation by creating a lot of original content for a familiar IP - Star Wars.
12 of the top 15 most watched titles on streaming platforms in 2022 were licensed content from years ago.
fortune.com
So streaming companies are in the tough spot. They have to produce original content and it's expensive. But so much of the original content is going to fail. They're hoping, like regular tv before them, to find a piece of original content that hooks audiences over the long term. But while they do that, they use existing franchises and intellectual properties to keep the consumer engaged.