Are you fooking kidding me? LmaooEven Dana would laugh at this statement.
It's not ridiculous at all. Since Conor Dana has allowed the following champs to try and become double champs:
- Holloway 2x
- Cejudo
- DC
- Nunes
- Israel
He's not exactly letting the random champions try it out, but only the elites of the elite. The fact that only Max and Israel didn't succeed and weren't beaten anywhere near as badly as Penn was, and AKA the majority did succeed, and that Cejudo, DC, and Nunes all managed to defend their new belts, does prove that Dana was allowing the "right" champs to attempt this. And while Holloway and Israel didn't succeed, they both immediately moved to defend their titles and reclaimed their spots over their own divisions. Dana has learned from Penn, and indeed from Conor.
And forcing PPVs to (largely) be headlined by title fights is obviously a better system than having PPVs be headlined by whoever could sell like they used to. That doesn't need an explanation, it forces at least the (supposed) #1 fighter to defend. You can say they might try and angle it that the champ defends on against a money fight rather than the #1 contender sure, but it's better than them having money fight as their first criteria, title consequences 2nd.
Besides Conor, who exactly is making this kind of money?
Nate Diaz, Stipe, Khabib, Cormier, GSP, Brock, Ronda, are all confirmed over/at $1M, as well as allegedly some others given it's hard to know what they got paid during COVID as a lot of those weren't reported while the UFC shopped around COVID-friendly locations (and now Vegas doesn't report either). Ngannou has also confirmed the contract the UFC offered for Stipe onwards, which he turned down, has resulted in $7M lost for him between Stipe and Gane and instead he's on his $600k contract from just as a contender. And while not $1M, Overeem was making $850K and Henderson was at $800K.
And I know you'll look at the list and say guys like GSP and Brock don't count, but when they returned both were guaranteed $2.5M purses against Bisping and Hunt. When they'd last fought for the UFC against Hendricks and Overeem their purses were $400K. That is a massive $2.1M increase in guaranteed fighter pay. You can argue they're stars, but that still just proves that even the stars get paid far more nowadays.
Meanwhile Conor's sitting at a guaranteed $5M purse, PPV points, and gets Proper Twelve ad coverage/banner placements when he fights. Yeah, you're right, that absolutely is a special deal that no one else even comes close to having. But you bet your ass it's painted a target on what the UFC is willing to give if you're worth it, and there has been a trickle down effect. Someone like Masvidal is absolutely looking at at least that Proper Twelve deal and wondering how he gets a Receurdo deal when he fights too.