Nick acting like he deserves Usman is a perfect example. He knows he doesn't deserve Usman, honestly I don't think he even wants Usman. What Nick is doing is shooting his shot so high that when the UFC turns him down for their counter offer to seem serious it would have to be a big name. Not just any ufc fighter could use this tactic, it has to be someone who actually has a fan base and puts on exciting fights that get views, that is the only way to have any leverage on the ufc. Also they would have to have a bit of an outspoken personality because it would be a constant battle trying to stand your ground with the ufc. Moral of the story: The Diaz bro's have taught other fighters that if you bring the views, you can leverage the ufc for big fights and never be the chump who fight someone ranked below you.