I don't agree with people here.
I mean, UFC ain't first need product. You are attacking Dana like he is blocking food for orphan. No like one of thousands of possible entertaitment.
I got UFC fight pass for like 60$ a year, got everything I wanna watch there and for me it is bargain. Don't paying for PPV, because there are like 1 or 2 fights, that I wanna watch anyway, better wait a week.
Is current model the best buissenes for UFC? I don't know, not used to be CEO of billions worth company, hard to say from my experience.
But don't make from Dana evil overlord, because sport's company wants to earn as much as possible. It ain't housing. It ain't agriculture. For fucking sake - it aint holy meat industry.