CVS bans photo manipulation

[dfoster]

https://www.usatoday.com/story/money/2018/01/15/cvs-photo-manipulation-ban/1029616001/

CVS Health said Monday that it will ban photo manipulation in its store-brand makeup marketing and promotional displays, a move that acknowledges growing awareness of the harmful nature of touched-up images.
The nation's largest drugstore chain will also require other makeup and beauty brands that sell products in its aisles to commit to a photo-manipulation ban by 2020, or face having an alert label placed on the images.

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National Retail Federation's convention in New York, said the decision reflects an acknowledgment that "unrealistic body images" are "a significant driver of health issues," especially among women. About 80% of the chain's customers are women.
"We’re all consuming massive amounts of media every day and we’re not necessarily looking at imagery that is real and true," Foulkes said in an interview. "To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs."

"I think they're thinking about it too because the world is changing fast, social media is changing things and there's a sense of empowerment among young girls that didn't exist when I was growing up," she said.
Here's how Foulkes said CVS is defining its commitment not to "materially" touch up any images: "We will not digitally alter or change a person's shape, size, proportion, skin or eye color, or enhance or alter their lines or wrinkles or other individual characteristics."
Body-image issues resulting from misleading imagery contributes to a health crisis of eating disorders among young women, Berger said.

Interesting, now CVS will be in the business of social transformation by empowering women: "the models have as much flaws as you do, so you're OK." Not long ago, Dove came out with product containers that are shaped like fat women's bodies. Is this a branch of feminism or just legit good intention?

 

[Liquid Smoke]

 

[dfoster]

We will be seeing a lot of this in the future. Prepared to be grossed out when you go shopping.

 

[Steven_Universe]

I don’t have a problem with this. Will be nice to see some reality in modeling.

I wish all models looked like real people.

 

[cincymma79]

Real women have curves
Big greasy cottage cheese looking curv s that hang over their badly stretched out yoga pants that you can see their grizzly Adams looking muffs through

 

[KILL KILL]

Publicity stunt to appeal to their big fat consumers.

 

[HomerThompson]

Adult Obesity in the United States. Updated August 31, 2017: According to the most recent data, adult obesity rates now exceed 35 percent in five states, 30 percent in 25 states, and 25 percent in 46 states. West Virginia has the highest adult obesityrate at 37.7 percent and Colorado has the lowest at 22.3 percent.Aug 31, 2017


https://www.google.com/url?sa=t&rct...ult-obesity/&usg=AOvVaw2r9Xw71kxGNDVm7cLFwOXz

 

[cincymma79]

Women getting this fat is why I live in a moderate incline

 

[HomerThompson]

Women getting this fat is why I live in a moderate incline

So they can't get away from you?

 

[LMP]

This is another one of this thing I don't get the out rage for. The far right is mad again that a company has decided to do what they want? Who cares? Like for real guys, why would anyone care? If you don't like don't shop there. CVS tend to over charge for shit anyways, not some where I have ever "enjoyed" shopping at.

 

[HomerThompson]

This is another one of this thing I don't get the out rage for. The far right is mad again that a company has decided to do what they want? Who cares? Like for real guys, why would anyone care? If you don't like don't shop there. CVS tend to over charge for shit anyways, not some where I have ever "enjoyed" shopping at.

A lot of right wingers date fat women, because they can't do any better. Marketing that improves said fat womens' self esteem, will inevitably lead to them leaving their Alt-Reich cucklord boyfriends. Ergo, the right wing is outraged at ads that cater to the portly female consumer.

 

[Stoic1]

When about 80% of your market is grossly overweight you cater to them.

BTW - as a svelte, fit, in shape man I don't visit CVS. All I see is old fat people getting their diabetus meds going in. That shit is contagious. Nop thx fuk off.

 

[MicroBrew]

Good move against misleading marketing and advertising.

Most people would oppose automobile manufacturers resorting to deceptive and misleading advertising.

 

[jrams]

Isn't the whole point of makeup to lie and be deceitful about your looks?

 

[Cubo de Sangre]

Women getting this fat is why I live in a moderate incline

Amazing post is amazing.

 

[7437]

When about 80% of your market is grossly overweight you cater to them.

BTW - as a svelte, fit, in shape man I don't visit CVS. All I see is old fat people getting their diabetus meds going in. That shit is contagious. Nop thx fuk off.

I get my damn pills that go with trt from them. Somethibg with an a

 

[InternetHero]

I don’t have a problem with this. Will be nice to see some reality in modeling.

I wish all models looked like real people.

A lot of phone apps can be used to make people look inhuman.

Japanese and Chinese girls are all over it.

 

[Fluffernutter]

What's next....getting rid of the pics of dudes with 8 pack abs on the whey containers?

 

[IDL]

Good move against misleading marketing and advertising.

Most people would oppose automobile manufacturers resorting to deceptive and misleading advertising.

Yeah I actually kinda like the idea just based on how deceptive marketing is. It's not like they can't still get good looking models wearing makeup.

 

[Son of Jamin]

They are pandering to minorities since African-Americans and Hispanics are more obese than Whites.