Chael Sonnen and Conor McGregor's skills to attract viewers are unmatched and at certain points in time they had/have huge followings. But although there are lots of similarities between them, they are pretty different: The more exposure Conor gets, the more ridiculous his actions are. YES he IS a better fighter than Chael, but when the Sonnen-Silva saga was going on, Chael had 10 or so losses, was in the game for 10+ years and basically he had seen it all, while watching Conor get crazy after dispatching a journeyman (yes, he was impressive, but Siver, no disrespect for the guy, shouldn't be the name to get a title shot after you beat) and embracing all the love of the drunken fans, you could say the guy is not used to all the attention and has a lot to learn. Chael was a smart bussinessman who knew how to make the most of his abillity, a master troll and knew how to sell a fight and although he spoke some insane shit and looked like a delusional maniac at times, he notched a lot of top wins and fought his way to a title shot. Conor, on the other side is just being used by the UFC - the kid is really promising and talented but the UFC management is desperate to squeeze all they can from him too fast - he gets special treatment, handpicked opponents and if Aldo happens to destroy him they will throw him under the buss and kill his career. All in all I feel sad for him because he has a potential to be the next big thing but he was rushed too soon and gets into a huge fight not knowing what to expect IMO. And if Aldo does what he has been doing for the past 10 years, Conor will fall from really high. After that Dana will do what he does best - turn his back on him and find another guy to promote, which will leave him in a position where someone with his pride would struggle. Chael's talk landed him a lot of $$$ and a lot of things to do after retirement, but I believe Conor is too interesting for fans for his own good and career and he is one loss away from becoming one of the most hated and overlooked fighters in the long term.