I agree with you. The reason I mentioned the other leagues was in response to STG saying that other players were negotiating their contracts down, and I was trying to explain why it might make sense for them, but not for UFC fighters.
Interesting, it seems boxing is more sophisticated in this regard, and if one promoter doesn't want to make the fights others can come and bid on the fighters' purses and the best offer gets to make the fight. We don't really have that in MMA. Would be cool if Coker could step in and make an offer if Dana didn't want to put the fight on. Not sure if this could be solved or changed somehow, but a fighter's association might help.
He's a draw in relative terms.
He drew well vs DC (about 800k buys) but all his other fights have sold less. So, he's somewhat of a draw among the current roster, but he's not close to GSP/Ronda/Conor/Brock levels. I'm not sure how known Ngannou is among the non-hardcore fans.
https://www.tapology.com/search/mma-event-figures/ppv-pay-per-view-buys-buyrate
True, it's not that big, but I was just reading that the UFC was estimating to make 700-1b in gross revenue. Expenses look to be 400m according to this:
https://www.bloodyelbow.com/2019/9/9/20851990/what-we-now-know-about-the-ufc-finances
So it would be cool if Dana was willing to spend some extra cash in order to get these crazy super fights. They would still turn a profit, but I wonder if they're worried about setting some sort of precedent and then having several champions trying to do the same.
Apparently Jon has disclosed career earnings of 7-8m + PPV points+ sponsorships. So let's say all in all 15-20m? So DC saying that Jon could easily get 7-8m + PPV points sounds unrealistic. Either the UFC is paying insane amounts of undisclosed money, or Jon is full of shit, or DC was shilling hard for the company.