Bellator 106 Does 1.1 Mill Average, 1.4 Mill Peak

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Shaun Al-Shatti ‏@shaunalshatti 15m

Whoa. Not bad. RT @sbnlukethomas: Here we go. Record ratings for Bellator 106: Averaged 1.1 million. Peaked with 1.4 million at 11:17pm ET.

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It was an awesome event. I thoroughly enjoyed it. I've been enjoying all of their events frankly. Hopefully this event gives them some needed publicity.
 
Hey we posted the same thread at the same time. You just beat.
 
It peaked before Chandler-Alvarez even started.

Lol

I'm guessing that is because the pacing of the event was so slow... and the 3 fights before it weren't exactly exciting. Although I would think anyone who tuned in would want to watch the headliner.

I was expecting the numbers to come in about where they did but was hoping more MMA fans would wanna see this card especially since it was free.
 
It was quite a success free, but how many of those 1.1 million would have paid for it? I wouldn't have, since I was only looking forward to Chandler-Alvarez 2 and I feel my opinion is shared with many of those 1.1 million.

Bellator made one of the best cards it could make and was successful when free. That's all we know.

Also, most of the fights were boring, so that probably does help Bellator.
 
106: 1.1 million
105: 520,000
104: 615,000
103: 539,000
102: 675,000
101: 649,000
100: 700,000
99: 660,000
98: 437,000

Season Average now: 651,400
 
It was quite a success free, but how many of those 1.1 million would have paid for it? I wouldn't have, since I was only looking forward to Chandler-Alvarez 2 and I feel my opinion is shared with many of those 1.1 million.

Bellator made one of the best cards it could make and was successful when free. That's all we know.

Also, most of the fights were boring, so that probably does help Bellator.

Not very many would have paid for it.
 
Those are good numbers. The biggest thing that sticks out to me is that they promoted a "bigger" show and it actually did bigger numbers. I feel like it used to be hard to guess what any of the cards would do (remember the hyped Aoki-Alvarez match doing some of the worst MTV2 numbers they did? or the summer series doing bad despite having MO plus Chandler/Askren?) and their viewership was all over the place. I am not saying they are PPV ready or anything, but this at least shows they can hype up a larger show and it does above regular numbers.
 
Those look like nice numbers.

It'd be interesting to see how many viewers were big fans who tuned in to see a specific fight(s), and how many were just guys who saw that free fighting would be on TV and just decided to check it out. Curious how effective their advertising was for the Chandler/Alvarez rematch, and how much of their fanbase is made of hardcore vs casual fans.
 
SThose are really solid numbers. I mean they burnt three title fights but they got a serious buratings bump that suggests people DO want to see Bellator; just not the cards they're putting out currently.


Although once more, there's a worry here: the card peaked one HOUR before the main event. That's worriesome.
 
My only question is this...

Do those numbers justify hurting an entire season of cards? I have to think that the rest of the season's numbers were so low because they put all their stars on this card.

I'm not trying to shit talk Bellator... I'm just curious what others here think.

Maybe the season average would have been a bit higher had they spread these fights out.
 
My only question is this...

Do those numbers justify hurting an entire season of cards? I have to think that the rest of the season's numbers were so low because they put all their stars on this card.

I'm not trying to shit talk Bellator... I'm just curious what others here think.

Maybe the season average would have been a bit higher had they spread these fights out.


It's definitely possible. I think it was a perfect combination of a really appetizing card with title fights, a blow out during the FSU-Miami game and a very very aggressive marketing campaign. I think less Bellator shows would help their card quality but probably throw their tournament scheduling into a flux.
 
It's definitely possible. I think it was a perfect combination of a really appetizing card with title fights, a blow out during the FSU-Miami game and a very very aggressive marketing campaign. I think less Bellator shows would help their card quality but probably throw their tournament scheduling into a flux.

I'm just wondering if maybe they spread them out... say put one title fight on 100, one on 102 and one on 106... if the season average would have been higher.

Of course, the planned PPV was the reason this card had all those title fights were on the same card, so I don't guess it really matters.
 
I'm just wondering if maybe they spread them out... say put one title fight on 100, one on 102 and one on 106... if the season average would have been higher.

Of course, the planned PPV was the reason this card had all those title fights were on the same card, so I don't guess it really matters.

Yeah this was a rarity for them. We'll see if they transfer over to this Friday's cards without title fights. I'm going to guesstimate it wont but stranger things have happened before.


Also numbers seem to suggest that the Mo vs Newton fight pretty much pooped on the main event, given the peak happened DURING that fight.
 
Do you think if they promoted Bellator 100 like they did this show it would have done similar numbers?

It'd have certainly done more. 1.1 stems directly from promotion and multiple title fights. I think 100 wasn't as weak as other cards have been recently and could have done better with proper promoting.
 
Great numbers, too bad some fights weren't very casual fan friendly
 
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