Of oourse, that's the obvious problem here. A multi-billion dollar conglomorate is killing off a multi-million dollar brand that's stood for 100 years beacuse they don't want to make peace with their past sins of a woman having too many black features.
She wasn't a slave anymore. She was a corporate spokesperson and brand embassador.
The image they were trying to project in those ads isn't "antipoverty activist" its slavery. It's hearkening back to what racist people would consider a better time. I don't get why you are pretending you don't see that.
"R.T Davis Milling Company hired Nancy Green to portray the “mammy” character for Aunt Jemima.
Aunt Jemima was named after a song when Chris Rutt attended a musical concert in 1889 and heard “Old Aunt Jemima” being played by a Black artist wearing an apron and scarf, according to African American Registry.
The song was allegedly sung by slaves."
- Source
Of course other sources attribute the original character depiction to a minstrel show which is more in keeping with Vaudeville.
Rutt attended a vaudeville show in 1889 where he heard "Aunt Jemima" sung by a blackface performer who was wearing an apron and bandanna headband, according to
African American Registry (AAREG).
I know you understand that she could have been depicted as not being a slave, or not based on minstrel show characatures of black people. I also believe you know who that characature appealed to and why.