Amazing how the UFC tries to sell bums like Greg Hardy as worthy of co main event level fighters.

Being from the UK I have absolutely no idea who the guy is, I know he had a couple of good ko's on one of the shitty shows I don't watch, but in terms of previous achievements he's a nobody outside the US.
im in the u.s. and i have no idea who he is either aside from all the threads about him because i dont watch lame sports like football.
 
Well, whether you like it or not, it's not some head-scratching mystery. You go with what draws, because you're trying to make as much money as possible. At the end of the day, that's all a promoter gives a shit about. It's all a big hustle.

Wait wait wait, so they're in this to make money?!

When did they ever build guys up?

Conor was built up and they were able to maximize his drawing power that way. Imagine if he got the WME fast-track and fought someone like Frankie Edgar in his second or third fight.
 
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