Almost zero promotion for the UFC Stockholm card

You've got one of the best match ups this year in Gustafsson vs Johnson and a solid co-main event with Henderson vs Mousasi + Bader vs Davis and a good undercard with some good prospects and there is not really an effort to promote this event from FOX and the UFC.

The question is why?

 

Wait, there's a fight in Stockholm coming up?

 

Im attending this event. Its my first time so advice would be cool.

Also couple of questions: can i bring my own booze? Heard a beer is very expensive. What kind of food do they serve?

 

They did an entire main card break down last night.

 

Spent all their advertising $$ on Mcgregor commercials...

 

Must be some no names fighting

 

Not enough in my opinion.

Lol

 

Is Conor fighting on that card? No? Then no promo brah

 

If the place is licensed to sell alcohol, you usually can't bring your own booze.

Here's the venue website. You can read swedish, right?

http://www.tele2arena.se/mat-dryck/kioskofastfood

 

Dan Henderson, Moussasi, Bader and Phil Davis are now no names? Shit I gotta get with the program on this whole being an MAM follower thing.

 

No american venues are byob. Can u bring in flasks? Get something that mixes well with coffee

 

It was advertised plenty during the card yesterday to be honest. Non-USA events don't get a lot of coverage period so look for only fox channels to promote it.

 

It's a Fox card during the NFL playoffs sorta kinda. Those things tend to sell themselves to be honest (even Bendo vs Thomson did a decent enough number).

 

Of course not. We're in sweden.

 

Tackar

 

who's fighting?

 

Just butt-chug some vodka in the parking lot. You'll be fine.

 

Never heard of them must be up and coming guys

 

All the marketing money was used for the Leprechaun.

 

McGregor was on FS1 thus needed more promotion. Sweden will sell a ton of tickets, will still have a ton of viewers cause it's a good card on Fox.

And it got promos during a more then likely heavily watched McGregor show. It got more then normal for a Fox card.