Do they though? If you watch the NBA that "hot take shit" is aggressively shoved into your face. Inside the NBA, First Take, Undisputed, NBA twitter do you think it's reasonable to expect most people to ignore all of that or consume it and come to a radically different conclusion than all those shows are telling you to come to? Its called ring "culture" because its a culture. There really isn't a viable alternative. The independent creators on YT etc largely subscribe to ring culture that the MS basketball media does.
If you look at the football media they do a much better job teaching about the actual game. And they STILL have ring culture its just not as strong or dominant because with 22 starters its more obvious the individual has no control over the outcome. But QBs still get treated like NBA guys.