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PPV is still UFC's main source of income. Without PPV, they wouldn't exist in their current form.
The entire reason they wanted 400 million is they could slowly cut down on PPV shows. PPV is too uncertain. One year you might make a killing, the next year nothing. If they have guaranteed TV money, there's no need to worry.
WWE saw the writing on the wall and UFC is preparing for the same. 300 million isn't 400 million but it's still better than the Fox deal and gives them some breathing room.
The entire reason they wanted 400 million is they could slowly cut down on PPV shows. PPV is too uncertain. One year you might make a killing, the next year nothing. If they have guaranteed TV money, there's no need to worry.
WWE saw the writing on the wall and UFC is preparing for the same. 300 million isn't 400 million but it's still better than the Fox deal and gives them some breathing room.