Not seeing anyone close to a Conor/Ronda level
But still intreresting to talk who the biggest names are
* Jon
* Izzy (he now has 8.5M insta followers, more than Jon)
* Strickland does a lot of media and his pressers will draw attention
* O'Malley also does a lot of media
* Perieira will get attention for doing multiple weight classes
* Islam of course
* Paddy - sadly yes. (Sure there's doubts if he can actually do well in the top. But remember, people doubted O'Malley too)
* A Masvidal return will be big
* Colby even if he had a bad performance in the ring last time his shit talking will continue to sell for a while longer. Maybe due to lack of other bigger showmen
* Maybe Aspinall can become somewhat big on like a Stipe level - assuming there are some big name opponents at HW
In many cases there will not be one individual who always sells well consistently - but it's often based on matchups. Pereira has many potential matchups with big names
WHO then? (Besides Conor and Jon)
You can argue no one is a PPV star, but then let's rephrase and just talk about the
biggest sellers
If we look for events selling at least 400K since UFC200, and remove all the Conor-events we're stuck with just 18 events
View attachment 1022146
So there are only 11 currently active fighters on that list of headliners.
Looking for the biggest seller besides Jon it's basically down to Colby, Izzy or Oliviera