source up front: http://mmapayout.com/blue-book/pay-per-view/ UFC or Dana White, however you want to view it, has failed to grow UFC or mma in years. I think the UFC loss of big stars like Liddell, BJ Penn, Matt Hughes, Lesnar, even Kimbo Slice, has hurt the hype of mma (UFC). Dana White has tried a few new things such as adding new weight classes and female division but it hasn't really helped much. I think something total new has to be done to help it grow. Either something totally new and innovative or find more big stars. I've been saying this for well over a year now, but getting someone like Tim Tebow would be Dana White's best option. Tebow is only making $650,000/yr in the NFL now, being a 3rd string qb. He is known to show interest in the mma world http://sports.yahoo.com/news/tim-tebow-trains-mixed-martial-arts-ufc-heavyweight-160200687--nfl.html. I'm not saying it has to be Tebow but that is an example of what the UFC needs to grow. At least 2-3 big name stars....new Coutures, Liddells, Lesnars, Slices, Hughes, Royce Gracies, etc... Either way you can't argue the facts that the UFC has been on a decline or non-growing path for the last 3 years or so.