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The Saudis don't care if it makes money - its not about that and never was.AKA the uneducated.
They've just proven the fight is meaningless.
Clearly this fight has been in the works for sometime and Fury will have wanted a tune up before it, but he wouldn't be fighting anyone dangerous in that and the Saudis want exposure so someone with some name value and as little risk to Fury as possible was required - enter Francis.
The Saudis do this shit to launder their international reputation and encourage tourism, its the same as NEOM and buying Ronaldo. The advantage they have is not caring how much cash they have to sink in pursuit of the outcome they want.