This deal was supposed to be good for fighters low on the food chain, fighters in the main event are theoretically getting paid enough, and they have proper sponsors that don't need the fighters modeling their products for cheap on the UFC platform. People always want more, and they always want more than they're getting.
The Reebok uniforms are pretty mediocre and I miss fighters having a unique look, but I don't miss the parade of products in the octagon. It's stupid to assume the fighters are entitled to use the UFC platform. They aren't.
Ten years ago I asked if a certain number would be an acceptable purse for preliminary fighters and even the staunchest supporters of pay increase agreed it would be, because they never expected it to happen. We surpassed that number a long time ago, but of course people are still complaining. Fighter pay for preliminary fighters has increased by an order of magnitude, but of course that isn't enough. That number is still rising, but it will never be enough.
People love to complain.