I disagree, getting drunk is part of it. Or a little tipsy anyway. But there's a reason I buy nice whiskey (when I can afford it) and try new ones, rather than buying some Tesco own brand and knocking it back. Or buying something and mixing it with coke. Its because I like it. I like the 'ritual' of pouring and nosing the whiskey, I like the smells and I like the taste. Pretty much always with some water to open up the flavours. Nothing 'big man' about it, just something I like.
I also like craft beer, and I also like standard shit like Guinness and Smithwicks