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That all sounds great in theory, however the UFC largely out-thought them selves when it came to how they treated the top talent. Step up, and defend your title against anybody. However if you lose that title we are going to absolutely rape you financially for it. So now we live in a time where these fighters want the biggest payday on every single fight. Because they understand they can lose half or more of their salary with one bad loss.
The scary thing is that this is being driven by the UFC anyways. 99.9% of the time it doesn't matter what the fighters want, the UFC just wants the biggest money fights possible.