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Poirier is a Cajun dude out of Louisiana. He's way more relatable to the average middle America American thus more marketable.For those that poo poo the idea of a title shot, lets look at the landscape at LW right now..
Only 3 guys are in contention for a shot right now..
Conor- Well all want it. However he wants the UFC to empty all of their pockets.. We appear no closer to him coming back..
Dustin- I like Dustin and he is riding a nice little streak, but did not dominate his last fight..
Kevin Lee- Lost to Tony (Did have Staph) But he lost. Then dominated Edson just like Khabib did..
When you look at it from a promotional standpoint Lee is getting the fight. He is young, talks a good game, is marketable and has exciting fights. I think Lee/Khabib is a potential war..
Book it..
And they could actually play the Rocky 4 angle have it make sense.
Outside of your actual MMA followers no one knows who Poirier or Lee are. Alvarez is known as the guy that McGregor sparked before fighting Mayweather.
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