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There are countless companies out there, we don’t need to rely on Fortune 500 companies as advertisers.Look at the restrictions which are in place on commercial stations of all types, in all nations, regardless of owner.
That's the product of trying to appeal to as broad an audience as possible and avoiding negative attention which might reflect on the company and it's advertisers.
That's where the majority of the money is.
Of course there will be niche producers addressing niche markets, with advertisers specific to their audiences.
If the software was advanced enough, it's even possible that the same platform could incorporate them all.
After all that's what kicked off youtube's reform. Their inability to give advertisers the degree of control they required over what content their advertising was associated with.
There will be demand, and where there’s demand someone always steps in