I don’t know what you mean.
Maybe I need to explain, and I hope it’s not a language thing. CM punk’s name has value. Maybe not as much as when he was in WWE and maybe not as much as before he got smoked, but it has value. People will want to see what happens to him. His fans will want to see him hopefully win one, and his detractors will want to see him lose.
Now, because he has a valuable name they are going to match him up with someone that doesn’t that could potentially become a star. They are trying to find that next white hot commodity. That’s why they hyped Francis. It’s also why they put Gall in there with Punk. Gall was a nobody that UFC saw potential in becoming a star. He was skilled and had a personality. UFC used Punk to boost Gall. And it worked. The world learned who Gall was and he moved on to fight in more UFC pics and fought guys like sage. It was the right think to do. Punk is old and unskilled. He isn’t going to be in the game for long. Hitching your wagon to Punk as a potential star is stupid. It would only be a short term gain and probably wouldn’t be much of a gain. However if you can get a future draw out of it that will be in several events then you have used Punk wisely.