There is a lot of talk about 'soul-stealing' KOs and brain-damaging, confidence-destroying beatings after which the victim is never the same. Which is true but a brutal and demoralising submission can be just as bad. E.G.: Holly Holms threw everything but the kitchen sink at Cupcake for 5 rounds, couldn't get her out of there. Cupcake got her against the cage, locked up the choke standing, Holly tried to throw her off and ended up getting choked out cold. Miesha took her belt and Holly is 1-4 since then, including that fight. Secondly getting the obvious one out of the way Nog was seconds away from a huge win which would have projected him back towards the top of the division. He went to the ground with Mir and ended up getting his arm broken for the 1st sub loss of his career. He was out 11 months, came back with a gimme win against Herman in his hometown, then lost 3 in a row, including another sub loss and retired. These subs sent these fighters' careers into a terminal nose dive.