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So Joshua can get more exposure in the US. It also sets the stage to have Joshua/Wilder in the US (assuming that falls into place). It might not pay off immediately in one fight, but they're looking down the road. As much as he can make in the UK, he'd make more if he were able to become a mainstream star in the US as a HW with a 100% KO percentage (I'm not sure if that's realistic, but I'm sure Hearn is willing to give it a go).
Two European fighters in front of what I would expect to be an 80%+ British crowd doesn't really seem the best way of increasing AJs exposure in the US, though perhaps Hearn is playing the long game as you say.
Certainly hope AJ isn't looking past Wlad as this is still a very losable fight second time round. Wlad controlled the distance excellently first time round and had opportunities to finish it. AJ also needs to shed some muscle, but I have real doubts he will.