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You have guys getting in trouble over Reebok. Just imagine one of them promoting Nike.
It wasn't too long ago when Hendo fought DC and delivered him Popeyes during a workout to mess up his weight cut.
So, the issue is that Popeyes is getting all the MMA street cred.
The UFC was sponsored by KFC! How big of a PR problem was this? Was the UFC pissed?
It wasn't too long ago when Hendo fought DC and delivered him Popeyes during a workout to mess up his weight cut.
So, the issue is that Popeyes is getting all the MMA street cred.
MMAPayout said:Payout Perspective:
http://mmapayout.com/2014/05/popeyes-chicken-center-of-pr-issue/
An underlying issue in this whole Popeyes Chicken delivery is that KFC has been sponsoring TUF this season. Certainly, KFC can’t be happy its competitor is getting more publicity than the actual UFC sponsor. As for the PR issue, certainly BE has made a case for this joke to be a credible PR problem. While we know the context of how the joke was made, put in a snippet to someone already weary of MMA and a bias is born (i.e., MMA is racist).
UPDATE: 05/23/14 A reader pointed out that Hendo is part Native American. Still, the issue that someone giving Cormier chicken perpetuates some stereotype is the issue. I think its hard to utilize this since Cormier has admitted to liking Popeyes and the joke was taken without much offense by Cormier.
The UFC was sponsored by KFC! How big of a PR problem was this? Was the UFC pissed?