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Pride was bigger than the UFC in the mid 2000s and certainly had a global audience
I didn't say it didn't have a global audience, I said it wasn't huge. It was never broadcast to as many countries as the ufc, but it was more popular during the early 2000's in some of the markets it was shown in. It never did crack the US market though.
Zuffa bought Pride in the mid 2000's and by then it was declining