Why did the UFC increase PPV prices from $59.99 to $64.99?

Dozer .

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$59.99 had a nice ring to it

$64.99 exposes how hilariously expensive it is to watch some of these “PPV cards”

Thoughts?
 
probably for the 11.92% in profits

edit: its actually 8.33% increase my bad
 
Man American's get fucked so bad by the UFC it's incredible. I feel bad for you guys.

£6 a month over here, BT Sport for the win.

$65 dollars for a Cyborg vs. Random headliner too.

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My thought would be since buys are down you raise price to make most numbers of money
 
Man American's get fucked so bad by the UFC it's incredible. I feel bad for you guys.

£6 a month over here, BT Sport for the win.
Got in an argument with some Brits about Bisping bein a bum and how America is better and they said at least I don’t pay as much as you. I was unaware of the huge price difference. Crestfallen. Day ruined
 
Man American's get fucked so bad by the UFC it's incredible. I feel bad for you guys.

£6 a month over here, BT Sport for the win.

Or download it the next day..... 0lbs,$'s,rubles shekels etc.

Not to mention Euros get the living shit taxed out of them.
 
It's a gamble.

Hope you get as much money or more, by charging people en extra few dollars, and hoping that enough people don't bail on the idea of being charged more.

I've always thought they should have a two-tier model. Lesser PPVs for $40... Bigger and better PPVs for $55.
 
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Well prices increase all the time, everything, every product or service that has a price, increases eventually, and will again, eventually. Inflation. Salaries are rising accordingly, or as supposed to anyway.

Eventually, it'll be 69.99$ for a PPV card. This one also has a nice ring to it no?
 
gotta claw back that 4billion somehow.
 
It's a gamble.

Hope you get as much money or more, by charging people less, and hoping that enough people don't bail on the idea of being charged more.

I've always thought they should have a two-tier model. Less PPVs for $40... Bigger and better PPVs for $55.

That's very logical, more money for a better product.

WME will never hire you.
 
It's a gamble.

Hope you get as much money or more, by charging people en extra few dollars, and hoping that enough people don't bail on the idea of being charged more.

I've always thought they should have a two-tier model. Lesser PPVs for $40... Bigger and better PPVs for $55.
Join the other end, plenty of tier model starting with 520 stream
 
Its what they call in the biz the “yunitskaya premium”
 
Apparently as long as they break 100k buys, they profit.

So why not add another 5 bucks when your hardcore fanbase is at least 100K buys.
 
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