maybe it has something to do with to many no names on the roster and a+ quality Wmma competition being fed to us on the main cards?
The decent prospects the ufc does have are buried because of this imo. there is a reason why all these fighters are trying to stand out lately with stupid antics. trying to set themselves apart from the rest but in reallity they come off as a bunch of @holes.
Also the fact that he has 3 decisions against basically no names isnt helping him either. Sadly all i see in that gif of yours is just another generic fighter with a black and white Reebok kit.