I ride a Harley, and I'm building a $50,000 Harley chopper from scratch. Like anything else, it's a mixed bag.
You've got the hardcore, rough guys that live the lifestyle and aren't afraid to get in trouble with the law. I steer clear of these guys.
You've got the yuppies, doctors and lawyers that like to put on their nice, clean, undistressed leathers and ride only on the weekends when it's sunny and pretend they are badass bikers.
Then you've got the Sons of Anarchy douchebags that like to pose as outlaws.
Then you've got the guys that just love the brand, and love to ride. I love Harley's, and I like a bunch of other types of bikes too (cafe racers, certain exotic sport bikes, etc.) but I can't see myself owning anything other than a Harley. I love how you can customize everything on the bike to make it your own (gas tank, handlebars, seat, pipes, etc.). The bike is an extension of myself.
Unlike a sportbike which you can do, what? Put a longer swingarm, fat tire, crash pegs and slap a stupid Yoshimura sticker on the fart can muffler?
If anything, I hate the douchebag sport bike riders that pop wheelies and shit in the streets, and weave in and out of lanes, cutting other cars and bikes off dangerously. Fuck those guys. They give the rest of us riders a bad name.