Yeah, they're asking the questions that Tapout shirt-buyers want to hear. It annoys me to no end, and when you listen to discussion among the "top MMA journalists" like Luke Thomas and Ariel Helwani, you realize what low thoughts they have of MMA fans. They really talk about MMA fans like "just bleed" rednecks who won't see a title fight unless there's some pro wrestling trashtalk that involved a dramatic love triangle with one of the ring girls or some shit. And they adjust their journalism accordingly.
Which is why we're forced to listen to questions about whether "this fight is extra important to you" or "do you expect your next fight to be a decision", and the fighters are forced to regurgitate their standard answers.