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What do you feel was UFC's best deal?

- Buying PRIDE
- Buying Srike Force, Elite XC, WEC
- Spike TV Deal/The Ultimate Fighter
- ESPN Deal. Brought legitimacy to mma with other mainstream sports and paid for x number of events instead of focusing on viewership for each event. On ESPN platform so ESPN funnels in viewership from other sports fans
- Fight Island in order to have fights during shutdowns and travel restrictions

* Worse is Reebok deal. Hopefully Venum is better, they need to be able to customize their fight kits.
At least Venum is, first and foremost, an MMA brand, and is passionate about the sport and fighters.
 
At least Venum is, first and foremost, an MMA brand, and is passionate about the sport and fighters.
True, I like their products and feel like they won't half ass their mma products fight kits like Reebok was doing with the constant typos and poor t-shirt designs. It looked like they put very little effort into the overall product and was just doing bare minimum to fulfill contracted quota.

They could've done some fight kit redesigns during the years the contract was open, added more colors, let them at least customize colors. They've had one custom fight kit, being able to customize the fight kit is something they should be working on with Venum that can help make certain fighters stand out more. Which can help when they are building stars for the UFC, it makes them easily identifiable to general audience and let's their personality shine through a bit in their outfits.
 
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You're both missing the point. They had to pay him a shitload of money no matter what. They could have paid him a ton of money and had nothing to show for it, which would've been a bad deal. Instead they paid him a shitload of money and got a number of very entertaining fights out of him, which is a much better deal than getting no fights out of him.
They originally wanted no fights from him. When they bought Pride, they were going to pay him what his contract was worth and part ways. He wouldn't accept that and asked them to let him fight out his contract.
 
They originally wanted no fights from him. When they bought Pride, they were going to pay him what his contract was worth and part ways. He wouldn't accept that and asked them to let him fight out his contract.
I am aware.
 
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