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He draws crazy numbers for sure. But how is UFC equity now arranged? Does the company have shares to issue or would someone need to be bought out? Might be a good way for someone regretting their investment to cash out. But why does McGregor want a tiny ownership stake when he could just take all the cash he can get and start his own promotion? Seems like a dude who'd rather run the show than be an owner with such a small share that he has no voice.
I think it depends how the sale occurred. I'm not even certain if the UFC is a C Corp, S Corp or Partnership at this point because the sales could've been for the assets of the company rather than the company itself. If it is a C-Corp (my personal guess), you can add additional shares and I believe there isn't a limit on the number of owners like an S Corp. Regardless, it's an awful idea to let fighters in on equity unless they give a bid with their own earned money and likely after their career is over.